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Mission & Vision

Mission Statement

To provide an exceptional private club experience for a diverse and engaged membership across the full spectrum of family, social, dining, boating, water sports, and beach activities, while maintaining the highest standards of yacht club service to our membership with continuous commitment to improvement and innovation as well as service to our community.

Vision Statement

That in 2026 the Venice Yacht Club be recognized as one of the Distinguished Clubs of America by fulfilling this Vision Statement, which was developed by gaining feedback from our members, and consistently communicating our progress to them in the following Pilers:


By continually reviewing and revising the governance of our club, we will have the processes, policies, and Board orientation necessary to ensure consistent, strategic governance in lieu of tactical, operational governance. We embrace the concept of strategic stewardship over time from one Commodore and Board to the next.


By considering the question of what should be done with our clubhouse building as the core question for capital planning.
By developing and consistently maintaining a comprehensive, objective and forward-looking capital plan that allows us to consistently meet our forward-looking capital needs, both obligatory and aspirational.
By having a transparent and sound budgeting process coupled with systems, personnel and controls to continuously monitor financial progress.
By embracing forward-looking financial planning and modeling to ensure that dues and fees are set appropriately to operate the club in accordance with our Vision and Mission Statements.


By defining the optimal and sustainable number of members in each classification through our strategic planning process.
By having a full complement of members in each classification and having a wait list for members in each.
By seeking members who understand the concept of club ownership and who participate like owners, willing to ensure the club’s growth and innovation, as necessary. 
By ensuring that our club is inclusive of all classifications of members who are cross generational, and that younger classifications are populated with active and engaged members who will ensure the club’s future.
By proactively recruiting and marketing the club to prospective members to ensure we have a wait list in each classification.
By ensuring that the membership committee thinks strategically about recruiting members from the greater Venice/Sarasota community.            


By accomplishing real “outside the box” thinking concerning our facilities: developing an innovative approach to the evolution of our campus; and successfully repurposing our limited footprint with increased programming and services.
By putting significant effort into innovation to offer water sports and boating activities that are a magnet for young families and other prospective members with an affinity for the beach and the water: and by ensuring that our water sports and beach programs are second to none in the greater Venice/Sarasota community.
By developing, as part of our programming, integration of the club into the Venice/Sarasota/Tampa Bay arts, theatre, music, educational and sports community.


 By giving our management team the support and funding necessary to recruit, retain and train their team to deliver a compelling member experience.
By ensuring that our membership is appreciative and supportive of our team and considers each team member a part of the Venice Yacht Club family.
By ensuring that our team is professional, constantly improving, open to feedback and enthusiastically embraces accountability for our member experience.